About
Tools you can understand at a glance.
Merchant Current makes commerce software for independent merchants and commerce teams: clear for people to use, and structured enough for the AI assistants they increasingly work with.
Why we exist
Shopping is changing
We believe agent-assisted store creation and shopping are the future. An agent, in our words, is software like ChatGPT, or an assistant built into your store admin, that can read information and take steps for you when you ask it to.
We start from structured catalog data and clear interfaces. Our direction is tools people and their agents can use together, with merchants in control of publication. Working ChatGPT and Shopify Sidekick integrations have not been verified.
Catalog comparisons, brand comparisons and size guides for Shopify are in development and are not publicly available. Next we’ll keep building tools on the same principles, on Shopify and beyond.
Principles
How we build
Clarity first
We aim for interfaces and outputs a busy merchant can understand.
Structured by default
Built on your catalog data with consistent fields, to make information explicit and easier to inspect.
Ready for what’s next
We believe more shopping will happen through agents. We’re exploring how store information can support that.
Honest roadmap
We say what works today and what we’re still building, and we never blur the two.
Follow what we’re building.
Our products are in development and aren’t publicly available yet. Follow along for release updates.